Insights

Before you launch a paid social campaign

Ad creative is only one part of the journey. The offer, website and enquiry process need to work together.

A practical planning guide

Get the destination ready too.

Make the proposition specific and check the audience you want to reach. Confirm the budget and campaign objective.

Review the landing page and form on mobile. Ensure the page reflects the promise in the ad.

Define what counts as a useful enquiry or sale and how it will be recorded. Make sure someone owns the response process.

Explore paid social campaigns to see what a project can include and how the process works.