Insights

Planning a better mobile website

A mobile experience needs more than a smaller version of the desktop layout. Content and actions should remain easy to use.

A practical planning guide

Small screens deserve thoughtful decisions.

Place the information people need most near the start. Avoid making a long decorative section the first thing mobile visitors encounter.

Use clear labels, practical touch targets and visible feedback. Check menus and forms on narrow screens.

Use legible type, sufficient contrast and layouts that tolerate text enlargement. Check for clipping and sideways scrolling.

Explore website design to see what a project can include and how the process works.